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Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020
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Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture


Videos
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Citation

Gansle, Jain and Gupta (2020a, June 11). Artificial Intelligence: Q&A Session. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-discussion


Videos

A pain in the inbox? Not anymore

Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.3 takeaways:- How AI can be used to multiply stability of CX scores for a certain area or segment;- Why CX...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Rajul Jain
Company: Microsoft
June 11, 2020
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Citation

Jain, R. (2020a, June 11). A pain in the inbox? Not anymore. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-pain-in-the-inbox-not-anymore


Videos

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Pavi Gupta
June 11, 2020
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Citation

Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-and-human-insights-ai-ml-led-analytics-to-drive-impact-


Videos

Design in the age of AI

The main 3 takeaways of the presentation are: - How will the 4th Industrial Revolution change design?- Why is 'ease of use' no longer the pinnacle of good design in the Age of AI?- What are the five principles for design moving forward?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Robin Beers
June 11, 2020
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Citation

Beers, R. (2020a, June 11). Design in the age of AI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/design-in-the-age-of-ai


Videos

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Elizabeth P. Morgan, Brienne Coates
Company: Market Logic Software
April 30, 2020
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Citation

Morgan and Coates (2020a, April 30). Making WFH at Mars a little easier. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-wfh-at-mars-a-little-easier


Videos
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Citation

Baker, Cooke, Crockett and Torres (2020a, April 30). Data privacy matters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-privacy-matters


Videos

The Artificial Intelligence DRIVE in ASIA PACIFIC

With the ESOMAR/MRSI Asia Pacific conference rescheduled to 1-3 November, programme committee member Takeshi Oshima from insurance company MetLife talks about what programme features inspire him and invites some of the presenters to join him for a...

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Takeshi Oshima, Gigi Leung, Minh Nguyen, Yohei Takeshita, Toshimitsu Sekii
April 16, 2020
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Citation

Oshima, Leung, Nguyen, Takeshita and Sekii (2020a, April 16). The Artificial Intelligence DRIVE in ASIA PACIFIC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-artificial-intelligence-drive-in-asia-pacific


Research papers

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
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Citation

Zaepfel, Hennes and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ifactor